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Many founders book a Discovery Call with a software house and think:

“Okay, but what actually happens next?”

This uncertainty often blocks decisions.
Founders like the conversation, but they don’t know:

• how the process looks in practice,

• what comes after the call,

• when real development starts,

• and what they are committing to.

This article explains what really happens after a Discovery Call and how an MVP usually moves from idea to a market-ready product.

The Purpose of a Discovery Call (Quick Recap)

A Discovery Call is not a sales pitch.

Its goal is to:

• understand your idea and business context,

• clarify the problem you’re solving,

• identify technical constraints and risks,

• decide whether it makes sense to move forward.

After the call, both sides should be able to answer one key question:

Is this idea ready to be turned into a real MVP — and how?

Step 1: Internal Review and Initial Direction

After the Discovery Call, the software house usually reviews:

• notes from the conversation,

• your goals and priorities,

• technical complexity,

• potential risks and unknowns.

This is where the team aligns internally on:

• whether the scope is realistic,

• what the MVP should and should not include,

• what type of architecture fits the product.

This step prevents rushed decisions and protects both budget and timeline.

Step 2: Follow-Up Call (If Needed)

Very often, a Follow-Up Call is scheduled.

This call is more focused and practical than the first one.
It’s used to:

• clarify open questions,

• go deeper into workflows and roles,

• validate assumptions,

• align on priorities and constraints.

For founders, this is usually the moment where the MVP scope becomes much clearer.

Step 3: MVP Scope and Feature Definition

Now comes one of the most important steps: scoping.

Instead of listing dozens of features, the focus is on:

• the core user problem,

• the main user journey,

• the smallest set of features needed to test the idea.

A good MVP scope answers three questions:

1. What is the ONE problem we solve first?

2. What defines success after launch?

3. What do we deliberately NOT build in version one?

This step has the biggest impact on MVP cost.

Step 4: Technical Approach and Architecture Planning

Once the scope is clear, the technical approach is defined.

This includes decisions such as:

• no-code vs real code vs hybrid,

• frontend and backend stack,

• database structure,

• authentication and permissions,

• integrations (or lack of them).

The goal is not to overengineer — it’s to make sure the MVP can grow without being rebuilt immediately.

Step 5: Timeline and Budget Range

After scope and architecture are aligned, the team can estimate:

• timeline (usually in weeks, not months),

• budget range (based on scope and complexity),

• delivery milestones.

At this stage, founders usually get:

• a clear development plan,

• realistic expectations,

• transparency around trade-offs.

This is also the moment when you decide whether to move forward.

Step 6: Kick-Off and Project Start

If both sides agree, the project moves into a kick-off phase.

This phase typically includes:

• final scope confirmation,

• backlog preparation,

• environment setup,

• development planning.

Only after this phase does active development start.

This structured start prevents chaos later and sets the project up for smooth delivery.

Step 7: MVP Development in Iterations

MVPs are rarely built in one long phase.

Instead, development usually happens in:

• short iterations,

• regular check-ins,

• incremental deliveries.

This allows:

• fast feedback,

• early corrections,

• better control over scope and budget.

Founders stay involved, but without micromanagement.

Why This Process Matters

Skipping steps after a Discovery Call often leads to:

• unclear scope,

• growing costs,

• delayed launches,

• frustration on both sides.

A clear post-Discovery process ensures:

• better decisions,

• predictable delivery,

• a stronger MVP foundation.

Final Thought: Discovery Is Just the Beginning

A Discovery Call is not a commitment to build everything.

It’s the starting point for:

• clarity,

• alignment,

• smart MVP decisions.

The real value comes from what happens after the call.

Thinking About the Next Step After Your Discovery Call?

At Inigra, we guide founders through the entire MVP process — from Discovery Call to a market-ready product.

If you’ve already had a Discovery Call (with us or elsewhere) and want clarity on next steps,
book a free 30-minute Follow-Up or Discovery Call and we’ll help you define the right path.